Work//
Brand Identity Design / Logo / Website / Packaging Design / Business Cards / Recipe Post Cards / Roll-up Banner
pure nordic is a retailer of Nordic superfoods in Switzerland. It is a cherished, longstanding client that we have had the pleasure of working with since its foundation in 2017. Learn more about brand identity development and our label designs for her growing product line.
Task
As pure nordic expanded over the first six years, their website needed a refresh. They desired to preserve the original aesthetic while introducing modern features and expanding content: detailed nutritional info, new retailers, and a growing recipe library—all organised for easy navigation and enhanced user experience.
Approach
With an emphasis on UX and visual storytelling, we modernised the site while preserving its original style: Focused on Purchase Flow: Designed an intuitive interface with one-click “add to cart” for popular products, emphasising speed and conversion. Content Expansion & Structure: Organised expanded information—nutritional values, retailer listings, and recipes—into navigable sections; product pages now include close-ups and direct recipe links.
Outcome
The upgraded site seamlessly blends beauty with user-friendly design. It highlights products, educates customers, and inspires through rich storytelling and easy access to recipes. The improved UX and expanded content better support both loyalty and conversions.
What a team! After every meeting with Elin and Daniel I've found a new gear in bringing my project forward. It's like they pour gasoline in my veins. Such talent and such creativity. Not even the roof is the limit!