Work//
Brand Identity Design / Logo / Website / Packaging Design / Business Cards / Recipe Post Cards / Roll-up Banner
pure nordic is a Swiss-based retailer of premium Nordic superfoods. A cherished client since its founding in 2017, we’ve had the pleasure of shaping the brand identity from the ground up—creating packaging, label designs, and visual systems that evolve with its growing product line. Explore our work on how visual storytelling supports pure nordic’s mission to bring the best of Northern nature to health-conscious consumers.
Task
Eva wanted a versatile corporate identity that communicated the high-end quality and cultural roots of Nordic superfood. It needed to accommodate possible expansion into beauty products, while grounding the brand in authenticity and natural heritage. Deliverables included brand identity, label design, website, brochures, and roll-up banners.
Approach
We embraced the rich tradition of Nordic berry harvesting and Eva’s culinary expertise to craft a flexible brand expression. Logo Concept: A stylised fantasy tree, inspired by Yggdrasil from Norse mythology, representing growth and natural richness.Label Design: Tailored labels that use color-coding to differentiate between products (e.g., dried fruit vs. powder); flexible layouts that adapt across categories.Nurturing Cultural Storytelling: The brand voice emphasises mineral-rich, slow-grown ingredients from the pure wilderness—ingredients that matured under the summer midnight sun and double as snacks or beauty treatments.
Outcome
The result is a memorable, culturally grounded brand identity that positions pure nordic as both authentic and valuable. The versatile label system and stylish collateral help the brand adapt whether used on food or future beauty products, elevating perceived value and brand cohesion.
