Work//
Brand Identity Design / Logo / Website / Business Cards
Task
Paula, the owner, was looking for a name as well as a visual identity, ahead of their launch. They approached us about creating an image which would speak to a Nordic audience — both children and parents — but with clear references to New York. They also needed a website, business cards and merchandise.
Approach
The style of the music classes —the children are part of a band with the teachers— requires the kids to be brave, to get up and sing and dance. A New York sense of humor, attitude, and freedom from convention is liberating, this we felt was an essential aspect to convey in the brand’s image. The website required a lot of organization to enable the possibility of signing up to the right classes, for the right age-groups, time, date and location.
Outcome
The logo is inspired by NYC murals seen at schools and at music venues. It is fun, playful and positive. The multilingual WordPress website, contains a custom-made feature for sorting classes and schedules, to allow customers to quickly narrow down alternatives. Colorful icons and colors complement the playfulness of the logo.
I am really impressed by the Jusélius Hausammann team and what it has done when creating Funky Monkey Club's visual identity and website. I thank you for being so flexible, hard-working and full of inspirational ideas. The website is functional and looks very professional and fun at the same time so I think the ultimate vision and goal was achieved.