Work//
Brand Identity Design / Logo Design / Business Cards / Print Materials / Website incl. Onlineshop
A Swiss wellness entrepreneur offering celery-based farm-to-table nutritional products and counselling services for managing chronic conditions.
Task
Cécile needed a cohesive identity that communicated both her nutritional coaching for chronic illness and her product line. The challenge was to create a brand that felt personal, trustworthy, and health-focused—while being robust enough for packaging, consultations, and a modern e commerce platform with subscriptions.
Approach
Research & Symbolism: We drew from medicinal history, especially the aesthetic of apothecary jars and scientific botanical illustrations, to find inspiration that felt authentic without being clichéd. Logo & Pattern Development: We designed a unique vine-and-leaf motif incorporating subtle human silhouettes, emphasising vitality and balance. The interplay of shading within the leaves also evokes a yin-yang dynamic, signalling holistic wellness. Typography & Visual Voice: We created a bespoke handwritten font echoing the organic brushstrokes of the vine iconography—tying the visual system together with warmth and personality. Flexible Pattern for Collateral: A lush, architectural pattern was developed for packaging, wrapping paper, and stationery; its adaptability reinforces brand consistency across print and digital materials.
Outcome
The new identity is unique and emotionally resonant—a modern take on natural health heritage that appeals to both customers and clients. The pattern visuals and iconography enrich the product experience.