Work//
Web Design / Website Development / Brand Adaptation / Graphic Design
Packimpex Smart Furnishing is a turnkey furnishing service tailored to real estate professionals and property owners, offering fully equipped, stylish rental furniture that streamline tenant readiness and boost property appeal.
Task
Packimpex already had a brand identity in place — which was created for their corporate HR and relocation audience. With a new strategy to expand into the real estate and property owner segment, the Smart Furnishing website needed a differentiated digital presence that spoke clearly to this different audience.
Our challenge was to adapt the branding visuals for this new market — while adhering to to the Corporate Identity Guidelines.
Approach
While we retained core brand elements like the logo, colour palette, and fonts, we reinterpreted them to speak directly to property professionals. Tone & Structure: Solutions-oriented service for landlords (e.g., faster move-ins, reduced vacancy). We created a clean, intuitive site structure to support lead generation and simplify the contact process for B2B users.
Outcome
The new website, with interactive elements that guide the user journey, positions Packimpex Smart Furnishing as a strategic partner for property owners and developers. It supports their business development goals by attracting the right clients with clear, purposeful design and messaging.
